PR is the ability to hijack one’s target group through relevant and innovative communication. So what is the recipe when it comes to the church and value-laden organizations? How is the church heard without having to compromise its Christian DNA? No more clichés, please! I simply do not believe in bland “copy-paste solutions”. That’s my advertising philosophy and experience – it’s all about the idea; always! Welcome to a seminar that draws on real life cutting edge branding theory, concept development, cases and stable tips from the world of advertising. You leave the seminar inspired and with the courage to “do it yourself” PR and communication in your church or in your Christian organization.